> ## Documentation Index
> Fetch the complete documentation index at: https://docs.orriven.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sending email

> A send is a template resolved against an audience: pick recipients, set variable values, preview per person, confirm, and keep the delivery record.

The **Emails** page is where email actually goes out — and where every send is kept on record. A send takes a [template](/en/marketing/email-templates) and an audience; each recipient gets their own individually rendered message, with variables filled in for them.

The page shows one table with two kinds of rows: **drafts** still being composed, and the immutable records of sends that already ran.

## Compose and send

<Steps>
  <Step title="Start a draft">
    Click **Send email** and pick a template. Only templates with designed content can be picked — an archived or empty template cannot start a draft. The draft opens on its own page, with the subject prefilled from the template; edit it there for this send only.
  </Step>

  <Step title="Pick the recipients">
    Filter or search the attendee table and tick people in — or apply a [cohort](/en/marketing/cohorts) to bring in a whole group at once. A hand-picked selection can be saved as a cohort with **Save as cohort**, reusable on any later send. A single send takes up to 2,000 recipients.
  </Step>

  <Step title="Set variable values">
    Each of the template's own variables needs a **unified value** for this send — every recipient sees it, and all of them must be filled before sending. Under **Per-recipient values** you can override a value for one saved recipient; empty fields fall back to the unified value. Built-in variables (name, email, event, ticket type, …) fill themselves.
  </Step>

  <Step title="Preview">
    The **Preview** panel renders one person's email exactly as the send will produce it — type a name to pick them. The preview reads the saved draft, so save first to see the latest changes.
  </Step>

  <Step title="Confirm and send">
    Sending is behind a confirmation: **type the subject line back** to confirm. The send goes out immediately — there is no scheduling — and the draft becomes a permanent send record.
  </Step>
</Steps>

## The send record

Every send that ran is kept forever, with:

* The subject, template and content **as they were at send time** — later edits to the template never touch the record.
* The overall outcome: **Delivered**, **Partly delivered** or **Failed**, with a delivered count like `48/50`.
* A per-recipient list on the send's detail page: each person's address, name and individual outcome. A failure for one recipient never stops the rest of the batch — the rest still deliver, and the failed rows say why.

## Rules to know

* **A send = a template × an audience.** The template holds the design; the draft holds the audience, the subject and this send's variable values.
* **Recipients resolve against the live attendee list at send time.** Someone whose registration was removed after you picked them simply drops out of the batch.
* **All unified variable values must be filled** before the send button will go through.
* **A sent draft is done.** It cannot be edited or re-sent; start a new draft from the same template instead.
* **Send records are never edited and never deleted** — they are the proof of what went out, to whom.
* **Test sends live on the template's page**, go to one address of your choosing, and are not recorded here — see [Email templates](/en/marketing/email-templates).
* **Automations send through the same templates** but keep their own run history — see [Automations](/en/marketing/automations).

## Next

<CardGroup cols={2}>
  <Card title="Cohorts" icon="users" href="/en/marketing/cohorts">
    Curate a recipient group once and apply it from any send draft.
  </Card>

  <Card title="Attendees" icon="user-check" href="/en/events/attendees">
    The attendee list your recipient picker filters and searches.
  </Card>
</CardGroup>
